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From the Bouncer to the Battlefield | Little Known Heroes
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From the Bouncer to the Battlefield

Posted by on May 28, 2011
Since we have found ourselves a direction in the form development of the toys, it was about time we started giving the toys a character and a storyline to follow [that’s when I come in]. With a few sessions of brainstorming….starting from the identification of target audience to exploration of various graphic styles….we came up with several character lines.
Club people

From left: Hot girl, Hot-in-her-30's, Hip hop star, Brag head(one who thinks he knows evrything)& the bouncer.

One of the initial ideas that came to our mind was a range of characters based on the people you see in a club. The other lines that we have in our list so far are characters with animal features, character line influenced by the old Delhi culture, celebrities and a line that was inspired by the warriors of India.


Club People

Few of the rendered drawings of the Club Stereotypes

Old Delhi People

From Left: Halwai (Sweetshop owner), Sardarji photographer, A female shopper, Fishmonger


Animal Heads

Its a jungle out there!


The characters essentially include the physical traits (how-they-look-like)…..which covers body proportions, clothing, hair style, body features…. as well as behavioral traits (what-they-are-like)….mostly related to their personality and culture. Also keeping in mind the Channapatnam toy craft style (lacquered turned wood toys), we have constrained ourselves to a limit where the graphics could be preferably hand painted in the turned wood toys.

We have an unusually wide range of characters now so we could start narrowing down from here.

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